Vivid Tea is a fictional tea company whose gimmick is nootropic (aka "smart drugs") infused tea. I focused on creating a sci-fi aesthetic since Vivid Tea makes chemically enhanced beverages. Echoing this chemical component, the logo is a vibrant abstract crystal structure with a small leaf - hinting at the natural tea ingredients. The color palette contrasts bright red and purple with a neon green that alludes to the heightened state one achieves after drinking the tea.
